Bromadiolone range gets thumbs-up

MouseoffBD Presentation

Mouseoff® BD Presentation

Customers and resellers have approved of the new additions to the MOUSEOFF® Bromadiolone range.

ACTA’s Marketing Manager Paul Crock said the new 200g and 400g plastic bottles have been well accepted and set a new standard in presentation of domestic rodenticides. “The new child-safe plastic bottles provide a safer cost-effective rodenticide for use around the home and farm buildings.” he said.

Chris Geisler, Landmark Merchandise Manager at Foster in Victoria, said that from a resellers perspective, the attractive packaging and added features give the MOUSEOFF® BD range a great point of difference to other products on the market. “The bright packaging definitely adds value to our rodenticide display,” Chris said.

“The red white and blue bottles stand out clearly on the shelves, while the sachet packs in their bright silver red and blue counter displays really help sell themselves.”

Mouseoff Bromadiolone bait

The chewed through MOUSEOFF® bottle

Chris said one customer who had purchased a 400g bottle came in with a complaint about the attractiveness of the bait.  “Ian came in with the plastic bottle in hand, and complained that the rats had been so attracted to the bait that they had knawed right through the plastic bottle to eat the bait inside!” he laughed.

“We could have sold him the chew through sachets at the time, but he opted for the chew through plastic bottle instead!”.

Ian explained that he too was surprised that the rats had gone to the trouble of knawing into the bottle.
“It was a pretty fair effort considering the other food available in the shed and lots of other rigid plastic items to eat,” Ian said.

“I was quite impressed - it clearly demonstrated the attractiveness of the MOUSEOFF® Bromadiolone Bait, but more importantly the fact there are no more rats around showed it was also highly effective”.

MOUSEOFF® BD demonstrates palatabilty and attractiveness

This year, higher than normal numbers of mice have been reported on the Yorke and Eyre Peninsulas of South Australia. In a recent visit to Ceduna, MOUSEOFF® Bromadiolone was placed in a shed with significant mouse problems to demonstrate its attractiveness and palatability. The sequence of photographs below clearly show that in the presence of other food sources (and bait types) that MOUSEOFF® BD proves both attractive to mice and highly palatable.
MOUSEOFF<sup>®</sup> BD bait placed out at 9.56am

MOUSEOFF® BD bait
placed out at 9.56am

Mouse onto MOUSEOFF<sup>®</sup> BD bait 10.10am

Mouse onto MOUSEOFF® BD bait
10.10am


Mice into MOUSEOFF<sup>®</sup> BD bait 10.27am

Mice into MOUSEOFF® BD bait
10.27am

Mice eaten all MOUSEOFF<sup>®</sup> BD bait

Mice eaten all MOUSEOFF® BD bait
(approx 20-30g) by 1.56pm


Photos: Paul Crock


Animal Control Technologies
46-50 Freight Drive
Somerton, Victoria, 3062
Australia
Telephone +61 3 9308 9688
Fax +61 3 9308 9622

E-mail: enquiries@animalcontrol.com.au